KMGB STUDIO
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ORANGETWIST REBRAND

 OrangeTwist wanted a chic modern rebrand. I creative directed the brand into a new look and feel, from concept to execution. Brighting the color palette and submerging an inviting authentic edge. Touching all major key stones, from social, web to print and in-store.

OrangeTwist wanted a chic modern rebrand. I creative directed the brand into a new look and feel, from concept to execution. Brighting the color palette and submerging an inviting authentic edge. Touching all major key stones, from social, web to print and in-store.

 CD & Producer: Kim Gaeta  Photographer: John Park  HMU: Leticia Rossiter  Stylist: Ally Morgan

CD & Producer: Kim Gaeta

Photographer: John Park

HMU: Leticia Rossiter

Stylist: Ally Morgan

 Adding new font, pattern and color treatment.

Adding new font, pattern and color treatment.

 I created style guides and branding for their brand book, directed and produced a summer shoot for them and directed a redesign of their website as well as executed new email designs.

I created style guides and branding for their brand book, directed and produced a summer shoot for them and directed a redesign of their website as well as executed new email designs.

 One year in, and the results are impressive. OrangeTwist has successfully positioned itself as a category-leading lifestyle brand. ROI on media spend has increased by 56%. Cost Per Acquisition has been reduced by 43%.

One year in, and the results are impressive. OrangeTwist has successfully positioned itself as a category-leading lifestyle brand. ROI on media spend has increased by 56%. Cost Per Acquisition has been reduced by 43%.

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