OrangeTwist wanted a chic modern rebrand. I creative directed the brand into a new look and feel, from concept to execution. Brighting the color palette and submerging an inviting authentic edge. Touching all major key stones, from social, web to print and in-store.
CD & Producer: Kim Gaeta
Photographer: John Park
HMU: Leticia Rossiter
Stylist: Ally Morgan
Adding new font, pattern and color treatment.
I created style guides and branding for their brand book, directed and produced a summer shoot for them and directed a redesign of their website as well as executed new email designs.
One year in, and the results are impressive. OrangeTwist has successfully positioned itself as a category-leading lifestyle brand. ROI on media spend has increased by 56%. Cost Per Acquisition has been reduced by 43%.